Speakaboos

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Speakaboos

USING COMMUNITY-DRIVEN INSIGHT TO SCALE
A START-UP'S GROWTH

Reading is the gateway to imagination, problem solving, independence, and a host of other habits of mind. Designed to promote early childhood literacy and language learning, Speakaboos is an award-winning mobile education platform developed with Dr. Alice Wilder, Speakaboos’ Chief Content Officer and the co-producer of Blue’s Clues and SuperWHY! Geared toward kids ages 2 to 7, Speakaboos interactive applications use vibrant illustrations, animated characters, and narrative games to introduce children to reading comprehension. With a product beloved by kids and a convenient access-over-ownership subscription model for parents and teachers, Speakaboos was well-positioned to increase market share among parents and teachers.

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Research, communication design, brand