Speakaboos

Using community-driven insight to scale a start-up

Venture

Challenge

The Williamsburg High School of Arts and Technology in Brooklyn wanted to cultivate the next generation of computer engineers—creative, innovative thinkers with both the hard and soft skills necessary to become leaders of the future. To get there, they wanted students to become co-creators in their own education, rather than passive recipients of it, but they weren’t sure how to engage students in this way.

Outcome

To guide WHSAT’s efforts to engage students in co-creation, the Openbox team first immersed ourselves in the school, observing and interviewing students and staff. We used learnings from this round of research to design three experiments, involving real issues around the school, that would bring students and staff together as thought partners. These experiments ran live across the school for a week, exploring variables such as decision moments, roles, location, and timing. The experiment insights allowed us to develop a set of practical co-creation principles that the school can readily build upon for future co-creation activities—amplifying the equitable, arts-based, and experimental ethos of the school.

Full case study coming soon.

Using community-driven insight to scale a start-up
Using community-driven insight to scale a start-upUsing community-driven insight to scale a start-up
Speakaboos

Using community-driven insight to scale a start-up

Venture

Context

Designed to promote early childhood literacy and language learning, Speakaboos is an award-winning mobile education platform geared toward children ages 2 to 7.

Partnership

In order to increase customer awareness and engagement, Openbox partnered with Speakaboos to deepen its understanding of customer needs and the purchasing experience of parents, teachers, and caregivers.

Using community-driven insight to scale a start-upUsing community-driven insight to scale a start-up

Impact

The result was a research tool that inspired collaboration across Speakaboos’ business decisions and enabled them to better capture and activate customer data. This both demonstrated the value of Speakaboos’ learning and mobilized early-literacy communities. Speakaboos has since grown its audience above 1 million users globally.

Impact

The result was a research tool that inspired collaboration across Speakaboos’ business decisions and enabled them to better capture and activate customer data. This both demonstrated the value of Speakaboos’ learning and mobilized early-literacy communities. Speakaboos has since grown its audience above 1 million users globally.

Press
No items found.

Impact

The result was a research tool that inspired collaboration across Speakaboos’ business decisions and enabled them to better capture and activate customer data. This both demonstrated the value of Speakaboos’ learning and mobilized early-literacy communities. Speakaboos has since grown its audience above 1 million users globally.

Awards
No items found.

Impact

The result was a research tool that inspired collaboration across Speakaboos’ business decisions and enabled them to better capture and activate customer data. This both demonstrated the value of Speakaboos’ learning and mobilized early-literacy communities. Speakaboos has since grown its audience above 1 million users globally.

Press
No items found.
Awards
No items found.